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The chapter aims to discuss building destination brands with the use of brand placements, like in movies and in songs, brand communities, and storytelling through new media options. The objective is to share how these three...

Digital Communications Business and Management Hospitality, Travel, and Tourism Management Media and Communications

The chapter aims to discuss building destination brands with the use of brand placements, like in movies and in songs, brand communities, and storytelling through new media options. The objective is to share how these three...

Social Networking Business and Management Marketing Media and Communications Computer Science and Information Technology

Cervical cancer is second most prevailing cancer in women all over the world and the Pap smear is one of the most popular techniques used to diagnosis cervical cancer at an early stage. Developing countries like India has to...

Health Information Systems Medical, Healthcare, and Life Sciences Health Information Systems

Cervical cancer is second most prevailing cancer in women all over the world and the Pap smear is one of the most popular techniques used to diagnosis cervical cancer at an early stage. Developing countries like India has to...

Medical, Healthcare, and Life Sciences Medical Technologies Medical Informatics Computer Science and Information Technology Science and Engineering

The present study performs the bibliometric analysis of the social commerce (s-commerce) literature, highlights the major research themes, and suggests future research directions. The HistCite software has been used for...

Global Information Technology Computer Science and Information Technology IT Research and Theory

In this paper the spintronic-based memory MRAM is presented that showed how it can replace both SRAM and DRAM and provide the high speed with great chip size. Moreover, MRAM is the nonvolatile memory that provides great...

The progression to next generation networks is replete with abundant co-existing technologies. To comply with the always best connected paradigm, several vertical handover decision approaches have been proposed in literature...

Trust-based mechanisms are widely used in wireless networks of different kinds for providing security against attack. Trust mechanism provides security from various attacks using both detective and preventive manner. This paper...

This study develops an integrated model to investigate how value co-creation, driven by positively-valanced e-engagement, enhances repurchase intention among e-commence consumers. Applying the tenets of UTAUT, this study also...

Global Information Technology Computer Science and Information Technology IT Research and Theory

Diabetes is a rapidly spreading disease. When the pancreas produces insufficient insulin or the body cannot utilise it effectively. Diabetic Retinopathy (DR) and blindness are two major issues for diabetics. Diabetes patients...